Any website, regardless of its purpose, should be optimized. Very often clients, which order promotion of website, have primitive errors in code and internal optimization. Frequently errors on the working website are caused by conveyer production of websites, they wasn’t made because of the dilettantism of the developers.
Some websites have a code, which actuality is late for at least a decade. For example, content of the non-optimized CSS-code in the header. The same is for useless scripts in the HTML-component (scripts should be in the external files). Website optimization is a many-sided process, which cannot be described on a single page.
Optimization is a future internal ranking of the website. Under equal conditions of external ranking, if the code on your website optimized worse than your competitor’s – it will be less visible in the search results.
Conducting audit of the web-site
Making up optimization strategy
Compiling semantic core of the website
Code optimization will make your website faster
Optimisation of text and graphic content